Job and Career Info

Job Vacancies The World Bank
Position: Online Communications Officer
Location: United States of America ( The )
Closing Date: Monday, 27 August 2012

Background / General description
The MNA region attaches particular importance to creating a supportive work environment, based on the values of teamwork, transparency, trust, client service, and professional excellence.

MNA staff are expected to be guided by these values as well as to possess the following attributes:
Collegiality, creativeness, resourcefulness
Good listening and communications skills
Intellectual and personal integrity and competence
Willingness and ability to work in teams
Commitment to clients.

The World Bank’s Middle East and North Africa (MNA) region is seeking an enthusiastic and talented online communications expert, with excellent command of Arabic, to manage day-to-day operations of the region’s web sites which inform key audiences in a fast-changing region. S/he will work with regional and country experts to identify and manage fresh, relevant and timely updates across web and social media platforms while leading a small web and social media team. The MNA communication team is a dynamic group of communication professionals who pride themselves on innovation and who are dedicated to advancing the Bank’s mission in the region. Knowledgeable, multilingual, and multicultural, the team brings to its tasks a mix of adaptable skills and experience in support of the Bank’s regional and global development strategies, programs, and projects. The focus is on client-centered communication reflecting partnerships with governments and civil society across a broad spectrum. The web and social media platforms of the World Bank, including its global Open Data sites, are key to the institution? s commitment to transparency and accountability for quality results while engaging in debate and exchange with citizens. The Online Communication Officer is part of the MNA Communication Team led by the MNA Communication manager.

Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.

Duties and Accountabilities
The Online Communications Officer manages day-to-day operation of the region? s web sites and the identification and creation content, including:
Ensuring that the regional, country and topic sites are aligned with regional priorities, as well as the Bank? s institutional web policies.
Preparing and maintaining a web editorial calendar in coordination with regional and country office communications staff.
Ensuring that the calendar facilitates a regular updating of content coordinated across all platforms.
Applying editorial processes and approval workflows in the Bank? s web content management system.
Working with Bank experts in writing or commissioning content that communicates clearly to external audiences in a lively and accessible manner, free of jargon.
Overseeing and providing direction to writers, producers, multilingual staff and others engaged in web publishing.
Reviewing and editing content in both English and Arabic to ensure clarity and readability prior to web publication.
Reviewing and monitoring existing content for quality and timeliness.
Establishing and managing key performance indicators and generating web metrics reports; sharing results with regional staff.
Conducting user research to determine audience needs; acting on audience feedback.
Developing online campaigns (content, marketing) to target key audiences, and measuring success in achieving them. The Online Communications Officer leads the web team in the generation, quality control and production of effective online materials. This includes:
Translating regional strategic objectives into online communication action plans.
Implementing the online communication action plan, using social media, multimedia, and other tools where relevant.
Identifying opportunities for the region to use existing and emerging online tools; providing support and one-to-one training for current and emerging online communication channels.
Participating in web governance groups to represent the region? s views, sharing knowledge, and ensuring good practices.
Advocating and articulating areas of change needed on the Bank? s website for coverage of the region? s priorities and interests.

Selection Criteria
Master’s or bachelor’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other related disciplines, with a minimum of 5 years (with master’s) or 10 years (with bachelor’s) of relevant experience.
A minimum of five years’ experience in writing and/or editing for the web.
Proven writing and editing skills, with an outstanding command of English and Arabic, and an ability to convey complex ideas in a creative, clear, direct, and lively style. (Applicants who do not have both languages will not be considered.)
Full knowledge and applied work experience of Web 2.0 technologies and social media principles and practices.
Ability to initiate and manage a continuing editorial process and to conceptualize and execute the online packaging of content.
Strong diplomatic, interpersonal, and team skills; demonstrated client orientation; sensitivity to working in a diverse and multicultural environment.
An in-depth understanding and problem-solving approach to project management as it relates to complex, multifunctional projects.
Ability to leverage online communication tools and methodologies (such as online monitoring, web analytics, or other online measurement tools) and to lead research efforts that identify and map project stakeholders or intended audiences, and to develop and analyze online communications performance indicators.
Knowledge and applied work experience in Web 2.0 technologies and social media principles sufficient to execute, lead or advise others in assuring that online communication and audience engagement tools and channels are fully leveraged.
Ability to prioritize, work well under pressure and capably execute multiple tasks within tight deadlines. Experience working with cross-functional teams.
In-depth knowledge of international trends and political/economic issues related to development, especially in the Middle East and North Africa.
Experience producing for the web and a basic working knowledge of software packages for page formatting, image management, videos, and content preparation (HTML, Photoshop, and similar software preferred).
Experience in search engine optimization and online marketing.

The World Bank Group is committed to achieving diversity in terms of gender, nationality, culture and educational background. Individuals with disabilities are equally encouraged to apply.
All applications will be treated in the strictest confidence.

World Bank 1818 H St NW Washington, DC 20006 (202) 473-1000